Home  › Social › Social Commerce
livingsocial-amazon

Amazon's Daily Deal Hits 600K Sold, Crushing Gap's 'Groupon'

  |  January 19, 2011   |  Comments

E-retail giant's $20-for-$10 LivingSocial voucher has gone viral, establishing a blistering sales pace during the campaign's initial hours.

livingsocial-amazonAmazon just sold its 620,000th LivingSocial voucher, and there are still 18 hours left in the $20-for-$10 campaign. As of 2 p.m. Eastern Standard Time, that's $6 million in sales for the offer, which is on pace to crush Gap's $11 million Groupon effort that included 440,000 vouchers moved on Aug. 19.

Amazon's offer is limited to one per buyer and can be used for any product category on the site other than gift cards. There's a strong viral aspect in play: When viewers buy the voucher, they see webpage copy that encourages them to e-mail, tweet, or Facebook post the offer to their friends. If the person gets three friends to buy the Amazon offer, his credit card will be reimbursed for the $10 purchase. A unique URL that the person places in his message to friends links the referrals back to him.

Without question, Amazon's enormous footprint with consumers is the biggest reason the offer has gone viral. And with the e-retail giant's name on this campaign, it's an unusually good opportunity for LivingSocial to grow its e-mail list by the hundreds of thousands in a single day. Indeed, voucher buyers opt in for future LivingSocial messages.

It seems reasonable to wonder if Amazon deals on LivingSocial will become a regular e-commerce affair. After all, the Seattle, WA-based retail brand invested $175 million in the group-buying platform in early December.

If Amazon sees an average order size well above $20 for the effort, the two brands will likely work together again.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...