Home  › Email › Email Marketing

Emailvision Buys Social Marketing Startup

  |  January 19, 2011   |  Comments

ObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com.

Emailvision, an 11-year-old provider of e-mail marketing software, has acquired ObjectiveMarketer, a start-up that offers social media marketing management tools. The deal illustrates how e-mail marketers are increasingly obliged to act as social marketing managers in addition to their traditional roles.

ObjectiveMarketer software is used by brands like Cisco WebEx, Answers.com, BMW Motorrad and MINI Colombia. Those clients rely on it to plan, automate, execute and measure campaigns on platforms including Twitter, Facebook, and LinkedIn. Those capabilities will join Emailvision's flagship product, Campaign Commander, which allows marketers to manage e-mail design, planning, delivery, A/B split testing and analytics. Its customers include Sony, Unilever, Sharp, Pfizer and Panasonic.

The Campaign Commander product previously had a "share-with-my-social-network" feature allowing clients to share e-mail promotions, offers and newsletters on Facebook, Twitter, and other communities.

"We have support in our core product, Campaign Commander, for integration of e-mail and mobile campaigns with social media channels," said Emailvision CEO Nick Heys. "Now we can offer online marketers the ability to actively manage their social campaigns in the same way they manage all other channels."

Emailvision says it is "committed to making immediate investments in ObjectiveMarketer's R&D to keep a very high rate of innovation in the fast moving world of social media marketing."

ObjectiveMarketer was founded in 2008 by Amita Paul. She joins Emailvision in a full-time role dedicated to Emailvision's social media product line. She will also open an office in Palo Alto, Calif. All ObjectiveMarketer employees will join Emailvision.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...