Search giant will soon join the burgeoning digital deals space.
Update: Due to confusing terminology in an e-mail exchange between Google and ClickZ, this story previously reported incorrectly that Google's "Offers" platform had gone live in beta. The following story describes a coupons (Google calls coupons "offers") platform that may in the future tie into the Groupon competitor, which will actually entail pre-paid vouchers.
Google's pre-paid vouchers platform called "Offers" will be available soon, according to reports. In the meantime, local businesses with Google Places accounts can already geo-target coupons - or an "offer," as Google currently describes them - through a self-service platform.
The offers are not "daily deals," per se, of the sort Groupon and LivingSocial offer. They can run for one day or up to a year.
Launching an "offer" is fairly simple. The process involves filling out a handful of form fields, where a marketer can write a headline, sub-head, offer details, add an image and offer code, as well as decide if the promotion should be mobile-only, printable, or both.
There's also a "Billing" section on the platform, where it appears local businesses will pay Google for whatever charges accrued during an Offers campaign. To be clear, merchants without established Places accounts have to fill out a contact form and go through a process that is designed to verify their business's physical location and legitimacy. Once the Places application is approved, they can begin leveraging the offers/coupons.
Meanwhile, here's what the process looks like on the backend:
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT