Home  › Marketing › Strategies

Correction: Google's Version of Groupon Is Not Live

  |  January 21, 2011   |  Comments

Search giant will soon join the burgeoning digital deals space.

Update: Due to confusing terminology in an e-mail exchange between Google and ClickZ, this story previously reported incorrectly that Google's "Offers" platform had gone live in beta. The following story describes a coupons (Google calls coupons "offers") platform that may in the future tie into the Groupon competitor, which will actually entail pre-paid vouchers.

Google's pre-paid vouchers platform called "Offers" will be available soon, according to reports. In the meantime, local businesses with Google Places accounts can already geo-target coupons - or an "offer," as Google currently describes them - through a self-service platform.

The offers are not  "daily deals," per se, of the sort Groupon and LivingSocial offer. They can run for one day or up to a year.

Launching an "offer" is fairly simple. The process involves filling out a handful of form fields, where a marketer can write a headline, sub-head, offer details, add an image and offer code, as well as decide if the promotion should be mobile-only, printable, or both.

There's also a "Billing" section on the platform, where it appears local businesses will pay Google for whatever charges accrued during an Offers campaign. To be clear, merchants without established Places accounts have to fill out a contact form and go through a process that is designed to verify their business's physical location and legitimacy. Once the Places application is approved, they can begin leveraging the offers/coupons.

Meanwhile, here's what the process looks like on the backend:

gp2

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...