Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track.
The Federal Trade Commission has extended the deadline for the public to comment on its recent report, "Protecting Consumer Privacy in an Era of Rapid Change." The last day to submit feedback is February 18, just over two weeks later than the original deadline.
In a statement the agency said a number of organizations had requested more time to digest the report, which includes a proposal for a Do-Not-Track mechanism for online advertising. ClickZ is among those preparing to submit comprehensive feedback on behalf of readers.
The FTC said it approved the request "to encourage full participation by all stakeholders." The extension was approved by a unanimous vote of the agency's five commissioners.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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