Performics Subsumes Sister Agency Offices

  |  January 26, 2011   |  Comments

ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics.

Under a new global growth plan, ZenithOptimedia will expand Performics to at least 30 global territories in the next two years. The search-centric agency also hired Andras Vigh to the role of Performics' managing director worldwide, overseeing operations.

The first phase of the expansion will see the offices and performance marketing staff of fellow Publicis agency ZedMedia rebranded as Performics across 14 markets, with its staff outside of that remit re-housed under the wider ZenithOptimedia brand. Performics' global headquarters will continue to be based in Chicago, with international hubs located in London, Paris, and Singapore. The brand's acquisition of ZedMedia's operations will give it an immediate footprint in Australia, Canada, China, Germany, India, Italy, Mexico, Poland, Russia, and Spain.

Vigh said the expansion will help capture the growing spend in emerging markets such as Eastern Europe and Asia. "Some markets, such as China, India and Russia, are particularly appealing. Digital channels are capturing a larger portion of spend there, but also the overall media market is growing," he said, suggesting the opportunity for growth in those regions is greater as a result.

In addition to attracting new business Vigh said its global clients, which currently include HP, Toyota, and Nestle, will be better served. He expects Perfomics to be present in 30 to 40 markets in the next two years, and it's current 650 staff to have grown by 50 to 100 percent. In many markets the brand will be a new one, so its entrance will be supported by local marketing activity, including search campaigns, Vigh said.

In addition to the search, SEO, and social media channels in which Performics now has services, Vigh sees opportunity in other types of bidded media, through emerging platforms such as DSPs which are still relatively immature outside of the U.S. and Western Europe. "There is an opportunity to engage in wider media bidding activities. Outside of search, more and more media sales are including some level of bidded purchase," Vigh said, suggesting that other mediums such as TV could one day be traded in that manner.

In terms of entering new markets, however, the company plans to focus primarily on the paid search opportunity, before looking to introduce SEO services alongside. From there it will grow its staff accordingly, Vigh said, but likely most rapidly in the emerging markets of India, China, and Russia.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...