Home  › Social › Social Commerce

Drugstore.com Sets up Shop on Facebook

  |  January 26, 2011   |  Comments

Online retailer follows in the footsteps of P&G, Delta, and Nine West.

drugstoreDrugstore.com has joined other brands that have tied their e-commerce initiatives about as closely to Facebook as possible. The online pharmacy and its subsidiary Beauty.com launched a "Shop!" tab on their Facebook pages today.

Viewers who click on the tab will see the following copy: "Shop our Facebook store and get FREE SHIPPING on your order of $20 or more." Using technology firm Adgregate's "ShopFans" app, they can then browse a virtual catalog while adding items to their shopping bag without leaving Facebook. When done shopping, the viewers can hit a "Checkout" button and the order is transferred to Drugstore.com's database before a transaction takes place. To be clear, data such as credit card information is not stored on Facebook's server.

Colin Veach, Internet marketing director for the Bellevue, WA-based Drugstore.com, commented in a prepared release: "Social commerce on Facebook is a natural complement to our trusted store, online, and print networks," he said. "Many of our customers are already engaging with us on Facebook, and we know they're going to enjoy the benefits of shopping securely with ShopFans. We're looking forward to venturing into and gaining from this next phase in online commerce and customer engagement."

Meanwhile, other notable names that have sought to intertwine Facebook and e-commerce in the last year include Proctor & Gamble, Delta, and Nine West. Though, few e-commerce standalones like Drugstore.com have taken the same step.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...