Home  › Social › Social Media

LivingSocial Gains on Groupon

  |  February 4, 2011   |  Comments

Daily deals site gained on the competition following a popular Amazon discount offer.

Competition appears to be heating up in the daily deals space, with LivingSocial gaining ground on market leader Groupon following a popular 50 percent off Amazon promotion it ran January 20.

According to data from Hitwise, LivingSocial's traffic surged 80 percent in the week beginning January 17, while visits to the Groupon site declined 20 percent in the same period. Although those gains are likely a direct result of the extremely popular Amazon promotion that ran that week, they imply that market leader Groupon may not have an insurmountable stranglehold on the space.

The direct correlation between LivingSocial's gain and Groupon's decline also suggests a possible saturation in the market, given that a spike in traffic for the former appears to come at the expense of the latter. It would appear, therefore, that consumers are choosing to visit one or the other, as opposed to both. Of course, that trend could simply reflect less popular deals being offered by Groupon that week.

For the week ending January 22, LivingSocial attracted over half the traffic of Groupon. It remains to be seen if LivingSocial can capitalize on that surge in traffic and maintain an increased audience, however.


pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...