Home  › Stats

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

  |  February 8, 2011   |  Comments

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base.

The number of smartphone users in the U.S. rose 60 percent in the three months ending December 2010 versus the same period in 2009, according to data from comScore.

The measurement firm estimates 63.2 million people in the U.S. owned a smartphone device during that time, compared with around 38.7 million in the final three months of 2009.

Meanwhile, the mobile operating system space is increasingly becoming a two horse race, with Apple's iOS and Google's Android proving the only two platforms to achieve growth in Q4, on a quarter-over-quarter basis.

Market leader RIM experienced substantial declines in that period, losing market share of 5.7 percentage points, while Google enjoyed growth of 7.3 percentage points - overtaking Apple and placing its overall market share at almost 29 percent. Despite the launch of its Windows Phone 7 operating system in mid-October, Microsoft lost 1.5 percentage points of market share, while Palm also suffered a 0.5 percentage point loss.

If Android continues its growth in adoption at its current rate, it's on track to become the dominant smartphone OS by the end of March, according to comScore's figures.

Top U.S. Smartphone Platforms, 3 Month Average Ending December 2010 vs. 3 Month Average Ending September 2010
  Share of Smartphone Subscribers (%)
Platform September 2010 December 2010

Point Change (%)

RIM 37.3 31.6 -5.7
Google 21.4 28.7 7.3
Apple 24.3 25.0 0.7
Microsoft 9.9 8.4 -1.5
Palm 4.2 3.7 -0.5
Source: comScore MobiLens 2010

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...