Home  › Stats

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

  |  February 8, 2011   |  Comments

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base.

The number of smartphone users in the U.S. rose 60 percent in the three months ending December 2010 versus the same period in 2009, according to data from comScore.

The measurement firm estimates 63.2 million people in the U.S. owned a smartphone device during that time, compared with around 38.7 million in the final three months of 2009.

Meanwhile, the mobile operating system space is increasingly becoming a two horse race, with Apple's iOS and Google's Android proving the only two platforms to achieve growth in Q4, on a quarter-over-quarter basis.

Market leader RIM experienced substantial declines in that period, losing market share of 5.7 percentage points, while Google enjoyed growth of 7.3 percentage points - overtaking Apple and placing its overall market share at almost 29 percent. Despite the launch of its Windows Phone 7 operating system in mid-October, Microsoft lost 1.5 percentage points of market share, while Palm also suffered a 0.5 percentage point loss.

If Android continues its growth in adoption at its current rate, it's on track to become the dominant smartphone OS by the end of March, according to comScore's figures.

Top U.S. Smartphone Platforms, 3 Month Average Ending December 2010 vs. 3 Month Average Ending September 2010
  Share of Smartphone Subscribers (%)
Platform September 2010 December 2010

Point Change (%)

RIM 37.3 31.6 -5.7
Google 21.4 28.7 7.3
Apple 24.3 25.0 0.7
Microsoft 9.9 8.4 -1.5
Palm 4.2 3.7 -0.5
Source: comScore MobiLens 2010

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...