Home  › Marketing › Strategies

Digital Marketers Focus on Social Hires in 2011

  |  February 9, 2011   |  Comments

Society of Digital Agencies survey finds social media tops hiring wish list this year.

As brands and agencies continue to expand their digital-focused staff into 2011, many of those new hires will be in the social media and marketing space, according research issued today by the Society of Digital Agencies.

The organization's 2011 Digital Marketing Outlook report surveyed 199 brand marketers, 235 agency representatives, and 233 marketing technology-related professionals, and found 68 percent of respondents intend to increase the number of digital staff in their organizations this year, up from the 57 percent that did so in 2010.

Respondents also reported a significant portion of those hires will be in social media and marketing, as marketers continue to allocate increased budget to the medium. Fifty percent of agency staff said they intend to hire social media marketing professionals in 2011, while 49 percent and 39 percent plan to increase resources in social community management and social media monitoring resources, respectively. The only area topping social roles for agencies is website design and development, the research suggests.

Brand marketers, meanwhile, also view more social media-related roles as a priority, with 31 percent of respondents planning to increase social media marketing staff this year and 22 percent intending to invest more heavily in social media monitoring.

socialhiring

Source: SoDA 2011 Digital Marketing Outlook report

In terms of overall hiring trends, agencies appear to be expanding their digital capabilities most aggressively, with 86 percent planning to hire in 2011, up from 75 percent that did so in 2010. Fifty-four percent of brand marketers also plan to expand their digital staff compared with 42 percent that did so the previous year, although 4 percent also plan to reduce their headcount.

socialhiring2

Source: SoDA 2011 Digital Marketing Outlook report

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...