Home  › Marketing › Strategies

Digital Marketers Focus on Social Hires in 2011

  |  February 9, 2011   |  Comments

Society of Digital Agencies survey finds social media tops hiring wish list this year.

As brands and agencies continue to expand their digital-focused staff into 2011, many of those new hires will be in the social media and marketing space, according research issued today by the Society of Digital Agencies.

The organization's 2011 Digital Marketing Outlook report surveyed 199 brand marketers, 235 agency representatives, and 233 marketing technology-related professionals, and found 68 percent of respondents intend to increase the number of digital staff in their organizations this year, up from the 57 percent that did so in 2010.

Respondents also reported a significant portion of those hires will be in social media and marketing, as marketers continue to allocate increased budget to the medium. Fifty percent of agency staff said they intend to hire social media marketing professionals in 2011, while 49 percent and 39 percent plan to increase resources in social community management and social media monitoring resources, respectively. The only area topping social roles for agencies is website design and development, the research suggests.

Brand marketers, meanwhile, also view more social media-related roles as a priority, with 31 percent of respondents planning to increase social media marketing staff this year and 22 percent intending to invest more heavily in social media monitoring.

socialhiring

Source: SoDA 2011 Digital Marketing Outlook report

In terms of overall hiring trends, agencies appear to be expanding their digital capabilities most aggressively, with 86 percent planning to hire in 2011, up from 75 percent that did so in 2010. Fifty-four percent of brand marketers also plan to expand their digital staff compared with 42 percent that did so the previous year, although 4 percent also plan to reduce their headcount.

socialhiring2

Source: SoDA 2011 Digital Marketing Outlook report

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...