Home  › Media › Mobile
roys

Google Emphasizes Commitment to Mobile

  |  February 10, 2011   |  Comments

Online ad giant invites agencies and advertisers for mobile love-in in New York City.

Google reiterated its commitment to the mobile platform today as it entertained advertisers and agency representatives at its New York office.

The event, dubbed ThinkMobile, saw Google executives and mobile industry players take to the stage for an afternoon of presentations around the growth and potential of the mobile platform, including mobile advertising.

During their presentations Google executives took the opportunity to state - on numerous occasions - that mobile is now very much at the forefront of the company's thinking, owing in part to the proliferation of smartphone devices over the past 12 months and the success of its Android mobile operating system.

"To have a group like this in a room is something I don't think we could have done a year ago," said Jason Spero, director of mobile at Google, adding, "For Google mobile is a priority. It's something that comes from Eric [Schmidt] at the top."

Despite Google's own ambitions in the mobile ad space, the event focused on the mobile platform more widely, offering advice and discussion about the future potential of the medium for brands and marketers.

"We believe mobile technology will create the largest technology market ever," said Dennis Woodside, Google's vice president, Americas, predicting, "It will dwarf the PC and what the PC has done."

According to Woodside, searches on Google.com from mobile devices have increased 400 percent over the past year, and over 300,000 handsets running the company's mobile operating system are being activated daily in the U.S. "Google's approach is mobile first," he repeated, adding "Eric felt passionately about this two or three years ago. Every product we create now has to be fully optimized for mobile environment."

Highlighting the increasing importance of a well-executed mobile presence for brands, Woodside put forward examples of recent search trends from mobile devices. Searches for GoDaddy, for instance, rose 300 percent during the minute after its Super Bowl TV ad aired on Sunday, he said.

Woodside suggested most brands don't dedicate sufficient resources to mobile, and that they're missing opportunities. "Typically in most businesses, mobile is 10 percent of the digital marketing or Web team. If you're in retail and you're thinking of it that way, the risk is this wave is going to crest over you," he said, adding, "It has to be more than 10 percent."

As well as the attendees in the room the event was streamed live to 10 Google offices, and 5,000 viewers via YouTube.

Ironically the event coincided with the launch of Apple's iPhone on the Verizon network today. That deal will likely boost the reach of the iOS operating system - the major competitor to Google's Android platform in the smartphone race.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...