Online city guide brand launches app with mobile deals.
Citysearch is launching a location-based deals app on Tuesday that incorporates offers from its platform along with those running on Groupon. If a user opts into letting the app automatically identify location, an airline traveler could theoretically take advantage of a local deal in New York City during the morning and then a different offer in Los Angeles later that day.
"If you prefer to control your location manually, you can simply go into the location tab and choose a location yourself," J.P. Bedoya, senior director at the West Hollywood, CA-based company, told ClickZ. Bedoya said the "Deals by Citysearch" app is available for iPhone 3.1 and Android 1.6 users and those with newer versions of the smartphones.
"We are based on a deals platform, not a group-buying platform," he explained. "[It] is an app and web experience that provides users with the best curated deals based on their location and needs."
While Bedoya said the app will aggregate deals from Groupon and existing Citysearch/CityGrid merchant relationships, he said his firm would "continue to add new partners, so users can expect more daily deals and ongoing offers in the future."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT