robgatto

PointRoll Names New CEO

  |  February 15, 2011   |  Comments

Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler.

robgattoRobert Gatto, former SVP of sales, has taken the top job at PointRoll, Gannett Co.'s digital marketing solutions arm. Gatto replaces Jason Tafler as CEO.

According to PointRoll, Tafler stepped down to move closer to family in Canada. 

Gannett used PointRoll to build up its full-service digital capabilities. It found synergy between PointRoll and sister company ShopLocal, a searchable directory of local specials and sale items developed jointly by Gannett, Knight Ridder and Tribune Company.

Gatto (pictured) led sales and client services at ShopLocal before his move to PointRoll at the end of 2009.

"He's a natural fit," said Cat Spurway, VP of strategy and marketing, PointRoll. "He's been instrumental in driving revenue growth, helping us take the capabilities from ShopLocal and adopt those within PointRoll in order to create key differentiation for the business."

As an example, Spurway said that PointRoll allows retailers to distribute data from their advertising circulars to a wide variety of devices, including iPhones and iPads. The company is beta-testing distribution on non-Apple devices.

Eleven-year-old PointRoll won attention for its expanding ads that combined JavaScript and DHTML. The format allowed advertisers to cram much more information into an ad, but only when someone moused over it. The company kept up-to-date with changing technology, last year rolling out creative, ad serving, analytics, and reporting for iPad ads, with USA Today, another Gannett property, as a major advertiser for the new platform.

It also responded to the blurring of advertising and editorial with the introduction of Dig@torial, an ad unit that allows advertising content to live inside a banner directly adjacent to editorial content pulled from the publisher's site.

In November, it relaunched Local.com as a site where consumers could find coupons, offers and information on local businesses.

Correction: An earlier version of this story stated Jason Tafler was cofounder of PointRoll. He was not.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...