Home  › Social › Social Media
amextitleimage

American Express Offers Five Free iTunes on Facebook

  |  February 15, 2011   |  Comments

Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites.

amexAmerican Express is combining Facebook and Apple's iTunes platform in a campaign pitching five free song downloads. To participate, consumers must purchase five songs with an American Express card before it refunds their account.

The campaign launched on Feb. 10 and runs through March 15. It is being pushed with Facebook.com ads (see image), Promoted Tweets on Twitter, and banner ads on "key music sites," Leslie Berland, Amex spokesperson, told ClickZ. Viewers who click the ads are directed to a Facebook landing page where they can learn about the offer and sign up for a credit card.

Debuting the campaign around Sunday's Grammy Awards was by design, Berland suggested. "During a very music-relevant time of year, we wanted to give [card members] a great perk that highlights the value and benefits we provide when you use your American Express card online," she said.

Amex has long sought to align itself with music. In one example, the New York-based company struck a deal with label-owned music video site Vevo last July. The credit card company became the sponsor of five live-streamed performances by artists like Arcade Fire and John Legend in a series dubbed "Unstaged: An Original Series from American Express." And since Q2 last year, it has leveraged multiple music tie-ins to promote its "Zync" card aimed at people in their 20s and 30s.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...