Home  › Social › Social Media
amextitleimage

American Express Offers Five Free iTunes on Facebook

  |  February 15, 2011   |  Comments

Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites.

amexAmerican Express is combining Facebook and Apple's iTunes platform in a campaign pitching five free song downloads. To participate, consumers must purchase five songs with an American Express card before it refunds their account.

The campaign launched on Feb. 10 and runs through March 15. It is being pushed with Facebook.com ads (see image), Promoted Tweets on Twitter, and banner ads on "key music sites," Leslie Berland, Amex spokesperson, told ClickZ. Viewers who click the ads are directed to a Facebook landing page where they can learn about the offer and sign up for a credit card.

Debuting the campaign around Sunday's Grammy Awards was by design, Berland suggested. "During a very music-relevant time of year, we wanted to give [card members] a great perk that highlights the value and benefits we provide when you use your American Express card online," she said.

Amex has long sought to align itself with music. In one example, the New York-based company struck a deal with label-owned music video site Vevo last July. The credit card company became the sponsor of five live-streamed performances by artists like Arcade Fire and John Legend in a series dubbed "Unstaged: An Original Series from American Express." And since Q2 last year, it has leveraged multiple music tie-ins to promote its "Zync" card aimed at people in their 20s and 30s.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...