Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships.
Microsoft global advertising exec Carolyn Everson is moving onto Facebook after a brief eight-month stint with the 35-year-old technology giant. First reported by AllThingsD late on Tuesday, she will become Facebook's VP of global sales and report to David Fischer, VP of advertising and global operations.
Facebook confirmed the development with ClickZ in a prepared statement that highlighted its partnerships with Microsoft. "We have a long and strong relationship that includes search ads on our site, a social layer on Bing search results and a deep and popular integration with Xbox. They are a leader when it comes to unlocking the power of social for their already popular products and services. We look forward to continuing to expand our relationship with them."
Everson will assume the role vacated by the industry-respected Mike Murphy last fall. The hiring is a coup for the Palo Alto, CA-based company.
Everson, who previously served as an MTV Networks exec, brings a wealth of ad sales experience to the table at a juncture when six-year-old Facebook looks to heighten relationships with Hollywood, retail, and CPG brands.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.