Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships.
Microsoft global advertising exec Carolyn Everson is moving onto Facebook after a brief eight-month stint with the 35-year-old technology giant. First reported by AllThingsD late on Tuesday, she will become Facebook's VP of global sales and report to David Fischer, VP of advertising and global operations.
Facebook confirmed the development with ClickZ in a prepared statement that highlighted its partnerships with Microsoft. "We have a long and strong relationship that includes search ads on our site, a social layer on Bing search results and a deep and popular integration with Xbox. They are a leader when it comes to unlocking the power of social for their already popular products and services. We look forward to continuing to expand our relationship with them."
Everson will assume the role vacated by the industry-respected Mike Murphy last fall. The hiring is a coup for the Palo Alto, CA-based company.
Everson, who previously served as an MTV Networks exec, brings a wealth of ad sales experience to the table at a juncture when six-year-old Facebook looks to heighten relationships with Hollywood, retail, and CPG brands.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET