Bing Stole Search Share From Google in January
Explicit core share of U.S. searches shows Microsoft's growth.
Explicit core share of U.S. searches shows Microsoft's growth.
Microsoft’s Bing search engine continued to grow its share of U.S. searches in January, largely at the expense of market leader Google, according to data from comScore.
The measurement firm estimates Bing increased its share of searches by 1.1 percentage points over the course of the month, compared with data from December, to account for a total of 16.1 percent of all queries. Google, meanwhile, exprienced a loss of one percentage point, attracting a total of 65.6 percent of searches.
Yahoo, Microsoft’s search alliance partner, saw little change in its share of searches, while AOL’s and Ask’s portions dipped slightly.
Explicit Core Share* of U.S. Searches Among Leading Providers, January 2011 vs December 2010 | ||||
---|---|---|---|---|
Share of Searches (%) | ||||
Domain | December 2010 | January 2011 | Month-over-Month Point Change (%) |
|
Google Sites | 66.6 | 65.6 | -1.0 | |
Yahoo Sites | 16.0 | 16.1 | 0.1 | |
Microsoft Sites | 12.0 | 13.1 | 1.1 | |
Ask Network | 3.5 | 3.4 | -0.1 | |
AOL Network | 1.9 | 1.7 | -0.2 | |
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results. |
||||
Source: comScore 2010 |
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View article