Explicit core share of U.S. searches shows Microsoft's growth.
Microsoft's Bing search engine continued to grow its share of U.S. searches in January, largely at the expense of market leader Google, according to data from comScore.
The measurement firm estimates Bing increased its share of searches by 1.1 percentage points over the course of the month, compared with data from December, to account for a total of 16.1 percent of all queries. Google, meanwhile, exprienced a loss of one percentage point, attracting a total of 65.6 percent of searches.
Yahoo, Microsoft's search alliance partner, saw little change in its share of searches, while AOL's and Ask's portions dipped slightly.
|Explicit Core Share* of U.S. Searches Among Leading Providers, January 2011 vs December 2010|
|Share of Searches (%)|
|Domain||December 2010||January 2011||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT