Explicit core share of U.S. searches shows Microsoft's growth.
Microsoft's Bing search engine continued to grow its share of U.S. searches in January, largely at the expense of market leader Google, according to data from comScore.
The measurement firm estimates Bing increased its share of searches by 1.1 percentage points over the course of the month, compared with data from December, to account for a total of 16.1 percent of all queries. Google, meanwhile, exprienced a loss of one percentage point, attracting a total of 65.6 percent of searches.
Yahoo, Microsoft's search alliance partner, saw little change in its share of searches, while AOL's and Ask's portions dipped slightly.
|Explicit Core Share* of U.S. Searches Among Leading Providers, January 2011 vs December 2010|
|Share of Searches (%)|
|Domain||December 2010||January 2011||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014