This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads.
The good news about the Federal Trade Commission's recent proposal for a Do-Not-Track mechanism is that it could give Web users much needed control over their online data. The bad news: That same proposal threatens to disrupt the delicate value-exchange that's still emerging between Internet users and content publishers.
In December, when the FTC unveiled its do-not-track proposal as part of a comprehensive privacy report, it asked for public comments on the document.
This morning, ClickZ submitted feedback on behalf of its readers. The document we sent the FTC summarizes the observations of 17 readers, contributors, and experts regarding the feasibility and potential impact of such a mechanism. It was supplemented with our own extensive reporting on online ad tracking, and the industry's self-regulation efforts.
Interested readers can download our feedback to the FTC in .pdf form at this link. Among the key points:
The FTC's public comment period ends today. Feedback will inform a revision of the privacy report expected later this year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT