The good news about the Federal Trade Commission's recent proposal for a Do-Not-Track mechanism is that it could give Web users much needed control over their online data. The bad news: That same proposal threatens to disrupt the delicate value-exchange that's still emerging between Internet users and content publishers.
In December, when the FTC unveiled its do-not-track proposal as part of a comprehensive privacy report, it asked for public comments on the document.
This morning, ClickZ submitted feedback on behalf of its readers. The document we sent the FTC summarizes the observations of 17 readers, contributors, and experts regarding the feasibility and potential impact of such a mechanism. It was supplemented with our own extensive reporting on online ad tracking, and the industry's self-regulation efforts.
Interested readers can download our feedback to the FTC in .pdf form at this link. Among the key points:
The FTC's public comment period ends today. Feedback will inform a revision of the privacy report expected later this year.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Articles written by ClickZ's news staff.
March 19, 2014