Home  › Search › Paid Search
Jack Marshall

Travel CPCs Grew Over 20 Percent in January

  |  February 22, 2011   |  Comments

The average price of CPC search ads in the travel sector grew by more than 20 percent in January on a year-over-basis, according to data from online ad management platform provider Efficient Frontier. Prices also rose in the automotive, finance, and retail categories, pointing to an increasingly competitive overall search ad marketplace and growing investment from advertisers.

Following the holiday period in December, CPCs across all sectors dipped on a month-over-month basis, with retail - unsurprisingly - experiencing the largest change. After a year of strong growth in CPC prices in 2010, Efficient Frontier predicts more modest rises in 2011 as the market returns to more stable conditions following the economic turbulence of 2009.

U.S. Average Search CPC by Category,
January 2011 and December 2010

Category CPC January 2010 ($) CPC December 2010 ($) CPC January 2011 ($) Month-over-Month Change (%) Year-over-Year Change, January (%)
Automotive 0.51 0.64 0.55 -14.1 7.7
Finance 1.65 1.95 1.76 -9.7 6.5
Retail 0.37 0.55 0.40 -27.3 6.9
Travel 0.49 0.64 0.60 -6.3 21.3
Source: Efficient Frontier 2011

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...