Only eight months ago, it was ranked 32nd.
Facebook in January had 153 million U.S. unique visitors, according to new comScore data, allowing the social site to rank 10th among online advertising networks. While reaching 72 percent of Internet users, the Palo Alto, CA-based company achieved its highest comScore AdFocus ranking to date.
The Reston, VA-based firm's survey placed Facebook at No. 11 for November and December 2010. To better illustrate the site's emergence in the last year, it was 32nd (60 percent reach) in May and 26th in June (66 percent).
For January, the No. 1 slot went to Google Ad Network, with 197 million unique visitors, or 93 percent of the U.S. online market.
Yahoo Network Plus, AOL Advertising, Yahoo Sites, and Google Sites rounded out comScore's top 5 for the AdFocus study.
Minus the ad networks, Facebook ranked 4th among the top 50 Internet properties for unique visitors during January, behind Yahoo, Google, and Microsoft, respectively. Twitter was not among the top 50 properties during the month.
Meanwhile, Google's share has dipped slightly since last fall. The Mountain View, CA-based company's total slipped by 2 million unique visitors since October 2010.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT