Home  › Marketing › Strategies
facebook-icon2

Facebook Cracks ComScore's Top 10 For 'AdFocus'

  |  February 22, 2011   |  Comments

Only eight months ago, it was ranked 32nd.

Facebook in January had 153 million U.S. unique visitors, according to new comScore data, allowing the social site to rank 10th among online advertising networks. While reaching 72 percent of Internet users, the Palo Alto, CA-based company achieved its highest comScore AdFocus ranking to date.

The Reston, VA-based firm's survey placed Facebook at No. 11 for November and December 2010. To better illustrate the site's emergence in the last year, it was 32nd (60 percent reach) in May and 26th in June (66 percent).

For January, the No. 1 slot went to Google Ad Network, with 197 million unique visitors, or 93 percent of the U.S. online market.

Yahoo Network Plus, AOL Advertising, Yahoo Sites, and Google Sites rounded out comScore's top 5 for the AdFocus study.

Minus the ad networks, Facebook ranked 4th among the top 50 Internet properties for unique visitors during January, behind Yahoo, Google, and Microsoft, respectively. Twitter was not among the top 50 properties during the month.

Meanwhile, Google's share has dipped slightly since last fall. The Mountain View, CA-based company's total slipped by 2 million unique visitors since October 2010.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...