Home  › Media › Video
ufc2

UFC Fans 'Like' Live Fights on Facebook

  |  February 23, 2011   |  Comments

Mixed martial arts brand will air exclusive fights on the social site for the third time in six weeks.

ufc2Ultimate Fighting Championship may be a sport based on brutal combat, but it's nothing but friendly with Facebook. It will live-stream fights on the social site for the third time in the last six weeks on Saturday, when it holds its "UFC 127" event.

Two preliminary fights will exclusively run on its Facebook page from 8 p.m. to 9 p.m. EST. Viewers will be required to "like" UFC in order to watch. The brand picked up 123,000 of its 4.8 million "likes" on Jan. 22 when it first tested the live-streams on Facebook.

It now appears to be hooked on the idea. Dana White, UFC president, recently told MMAJunkie.com that his brand has been buoyed by the viral ability to reach international audiences through the social site. He said that viral element was integral to why his marketing team moved live-streams from UFC.com to Facebook.

"It's people connecting with other people," White said in the MMAJunkie.com article. "My thing is, and this is my philosophy about fights, everybody wants to see a fight. The problem is letting everybody know that it's on."

As part of UFC 127, three other preliminary bouts will be on Ion Television after the Facebook-only fights end. The remaining headlining fights will be available to pay-per-view TV consumers.

A UFC spokesperson told ClickZ that the sports brand believes distributing preliminary fights on Facebook indeed entices viewers to continue watching on TV.

Whether or not the Palo Alto, CA-based social site will become a noteworthy sports broadcasting platform remains to be seen. But as White has suggested, the site offers live events marketers intriguing alternatives to television. For example, Levi's sponsored a live-streamed Nada Surf rock concert on the brand's Facebook page four months ago that increased the apparel brand’s "likes" by 45,000.

Meanwhile, according to a source close to the NBA, the basketball league is in exploratory discussions with YouTube to live-stream games to Asia markets. And NBA spokesperson Mike Bass issued the following statement: "We're pleased that YouTube recognizes the value of live sports."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...