jefflevick-good

AOL Memo Details HuffPo Ad Sales Integration Plans

  |  March 1, 2011   |  Comments

Longtime sales exec Mark Ellis will leave AOL.

jefflevick-good

AOL's top regional U.S. ad sales execs will now lead all ad sales for AOL and the new Huffington Post Media Group. Today, AOL's advertising division head Jeff Levick sent a memo to the firm's ad division staff detailing key exec changes, and the departure of the AOL's top North American sales exec, Mark Ellis.

"The race is on for the next phase of advertising on the Internet and we are in that race," wrote Levick (pictured) in the memo, sent to ClickZ News by AOL. "We have more to do, but we're going to do it and do it quickly."

The Huffington Post's ad sales staff will be integrated into AOL's regional teams over the next 90 days. AOL acquired HuffPo earlier this month.

That melding will be led by execs Levick referred to as AOL Advertising's "star field generals," Tim Richards, VP sales for the Western U.S. region; Wendy McGregor, VP sales for the central region; and Tim Castelli VP sales for the eastern U.S. The changes, said Levick, will "move them into a more central role in AOL's revenue strategies and management." The three will report to Levick.

Another move aims to align products like Mail and the AOL.com site with new advertiser sales. Jim Norton, current VP of AOL's Advance Sales team, which focuses on new advertisers and agency clients, will continue in that position, and also tack on the title of VP of product sales, reporting to Levick. "In this role, he will help realize the potential with Mail, AIM, Local, AOL.com and other core product solutions for National and Advance advertisers, serving as a critical 'linchpin' that connects our advertiser opportunities with AOL solutions," stated Levick.

In addition, SVP Network Sales Don Kennedy will report to Levick, "taking our focus on the network to new levels and will continue to build out our Network Sales organization, working in close partnership with Dave Jacobs [SVP publisher services], and Rob Luenberger [SVP research and development]."

Levick also announced the departure of longtime AOL sales exec Mark Ellis, currently EVP North American sales. Ellis started with the firm as VP of the Detroit region in 2004.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...