Home  › Social › Social Media
spin

Spin Wants to Rock Foursquare at SXSW Again

  |  March 4, 2011   |  Comments

Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX.

spinbodyimageSpin magazine is offering Foursquare users the chance to win free concert tickets at the South-By-Southwest music festival. Twenty winners will be able to attend the music publication's SXSW party on March 18 that will feature notable indie rock bands TV On The Radio and The Kills (pictured).

To participate, they are required to follow the 25-year-old brand on Foursquare and to see one band from Spin's "35 Must-Hear Acts" list. By doing this, the geo-social users will unlock the "SPINsider" badge. Then, they will need to be one of the first five people on March 17 and 18 to present the badge at the "SPIN Lounge" on Austin, TX's 6th Street, a renowned corridor in the music industry. Winners will get two tickets per person.

"We're using Foursquare's 'to-do' and 'tips' products," Mike Albanese, associate publisher for New York-based Spin, told ClickZ. "It lets Spin's editorial voice and recommendations live in those channels."

Albanese said his magazine ran a similar badge-based initiative at last year's music festival and picked up 10,000 Foursquare followers. "We had a whole bunch of check-ins," he said. "SXSW is where music and technology converge. When you talk about digital properties, it's right in the bulls-eye of the audience that we are speaking to."

Meanwhile, Spin is one of a bevy of publishers that have utilized Foursquare as a geo-social promotional vehicle in the last year. Others include People magazine, CNN.com, Zagat, and Time Out New York.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...