Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX.
Spin magazine is offering Foursquare users the chance to win free concert tickets at the South-By-Southwest music festival. Twenty winners will be able to attend the music publication's SXSW party on March 18 that will feature notable indie rock bands TV On The Radio and The Kills (pictured).
To participate, they are required to follow the 25-year-old brand on Foursquare and to see one band from Spin's "35 Must-Hear Acts" list. By doing this, the geo-social users will unlock the "SPINsider" badge. Then, they will need to be one of the first five people on March 17 and 18 to present the badge at the "SPIN Lounge" on Austin, TX's 6th Street, a renowned corridor in the music industry. Winners will get two tickets per person.
"We're using Foursquare's 'to-do' and 'tips' products," Mike Albanese, associate publisher for New York-based Spin, told ClickZ. "It lets Spin's editorial voice and recommendations live in those channels."
Albanese said his magazine ran a similar badge-based initiative at last year's music festival and picked up 10,000 Foursquare followers. "We had a whole bunch of check-ins," he said. "SXSW is where music and technology converge. When you talk about digital properties, it's right in the bulls-eye of the audience that we are speaking to."
Meanwhile, Spin is one of a bevy of publishers that have utilized Foursquare as a geo-social promotional vehicle in the last year. Others include People magazine, CNN.com, Zagat, and Time Out New York.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014