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Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

  |  March 4, 2011   |  Comments

In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.

sackettheadshotDDB Chicago hired Jonathan Sackett as chief digital officer and managing director, a new position for the agency. In the role, Sackett, who starts Monday, is responsible for recruiting talent, building digital platforms, and developing client work.

"We strive to offer our clients creativity with accountability," Sackett told ClickZ. "We have big ideas on the right ways to stream digital technology and social media together in a way that will deliver big results."

Sackett joins from The Martin Agency, where he held the same title. While at Martin, Sackett worked with clients such as Tylenol, Wal-Mart, Geico, UPS, and Microsoft. "While I was at Martin, we went from working with 15 percent of our clients in a digital capacity to 90 percent in just two years," said Sackett. He is credited with driving the Richmond, VA-based agency's digital reorganization.

DDB's recent noted client work has included Volkswagen's "Fun Theory" (Stockholm), Clorox's Reverse Graffiti Project (San Francisco), and McAfee's H*Commerce (San Francisco).

In other agency hiring news:

72andSunny hired Josh Mandel away from Nike, naming him Director of Strategy. The Los Angeles-based digital agency was founded in 2004 and has worked with clients including Nike, Discovery Channel, Quicksilver, The CW, and Bugaboo.

Reprise Media named John Anagnost president, U.S. The search-centric agency has worked with Microsoft, Hyundai, the Home Depot, and Castrol.

An earlier version of this story misattributed some work from DDB's Stockholm and San Francisco offices to the Chicago outpost.


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