Home  › Marketing › Strategies
sackettheadshot

Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

  |  March 4, 2011   |  Comments

In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.

sackettheadshotDDB Chicago hired Jonathan Sackett as chief digital officer and managing director, a new position for the agency. In the role, Sackett, who starts Monday, is responsible for recruiting talent, building digital platforms, and developing client work.

"We strive to offer our clients creativity with accountability," Sackett told ClickZ. "We have big ideas on the right ways to stream digital technology and social media together in a way that will deliver big results."

Sackett joins from The Martin Agency, where he held the same title. While at Martin, Sackett worked with clients such as Tylenol, Wal-Mart, Geico, UPS, and Microsoft. "While I was at Martin, we went from working with 15 percent of our clients in a digital capacity to 90 percent in just two years," said Sackett. He is credited with driving the Richmond, VA-based agency's digital reorganization.

DDB's recent noted client work has included Volkswagen's "Fun Theory" (Stockholm), Clorox's Reverse Graffiti Project (San Francisco), and McAfee's H*Commerce (San Francisco).

In other agency hiring news:

72andSunny hired Josh Mandel away from Nike, naming him Director of Strategy. The Los Angeles-based digital agency was founded in 2004 and has worked with clients including Nike, Discovery Channel, Quicksilver, The CW, and Bugaboo.

Reprise Media named John Anagnost president, U.S. The search-centric agency has worked with Microsoft, Hyundai, the Home Depot, and Castrol.

An earlier version of this story misattributed some work from DDB's Stockholm and San Francisco offices to the Chicago outpost.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...