Home  › Marketing › Strategies
sackettheadshot

Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

  |  March 4, 2011   |  Comments

In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.

sackettheadshotDDB Chicago hired Jonathan Sackett as chief digital officer and managing director, a new position for the agency. In the role, Sackett, who starts Monday, is responsible for recruiting talent, building digital platforms, and developing client work.

"We strive to offer our clients creativity with accountability," Sackett told ClickZ. "We have big ideas on the right ways to stream digital technology and social media together in a way that will deliver big results."

Sackett joins from The Martin Agency, where he held the same title. While at Martin, Sackett worked with clients such as Tylenol, Wal-Mart, Geico, UPS, and Microsoft. "While I was at Martin, we went from working with 15 percent of our clients in a digital capacity to 90 percent in just two years," said Sackett. He is credited with driving the Richmond, VA-based agency's digital reorganization.

DDB's recent noted client work has included Volkswagen's "Fun Theory" (Stockholm), Clorox's Reverse Graffiti Project (San Francisco), and McAfee's H*Commerce (San Francisco).

In other agency hiring news:

72andSunny hired Josh Mandel away from Nike, naming him Director of Strategy. The Los Angeles-based digital agency was founded in 2004 and has worked with clients including Nike, Discovery Channel, Quicksilver, The CW, and Bugaboo.

Reprise Media named John Anagnost president, U.S. The search-centric agency has worked with Microsoft, Hyundai, the Home Depot, and Castrol.

An earlier version of this story misattributed some work from DDB's Stockholm and San Francisco offices to the Chicago outpost.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...