Home  › Marketing › Strategies

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

  |  March 4, 2011   |  Comments

Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop.

Publicis Groupe has acquired London-based interactive agency Kitcatt Nohr and merged it with its own digital marketing outfit Digitas. The combined entity, to be re-branded Kitcatt Nohr Digitas, will be housed under Publicis's digital umbrella organization Vivaki.

The addition of Kitcatt Nohr's 68 employees to Digitas's will bring the staff count of the newly formed agency to 150 in the U.K. Its full-service offering will include creative services, media planning and ideation, technology, CRM, content and social media.

Kitcatt Nohr founder Marc Nohr will lead the new agency as CEO, with co-founder Paul Kitcatt assuming the role of Chief Creative Officer. The pair will report to Stephan Beringer, president of Digitas International.

Meanwhile Sav Evangelou, executive creative director of Digitas London, has been promoted to an international role with responsibility to several multinational clients. He will report to Mark Beeching, chief creative officer of Digitas.

Commenting on the merger, Beringer suggested Kitcatt Nohr will benefit from the scale and resources of the Vivaki network, with the network benefiting from the creative capabilities of the acquired agency.

Founded in 2002, Kittcatt Nohr's previous clients have included major U.K. retailers Waitrose and John Lewis, as well as global brands such as Lexus, Gap, and Glenfiddich.

The new agency will be based out of offices in London, the companies said, bringing Vivaki's global staff to a total of around 3,500.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...