Yodle Debuts Targeted Display Ads for Local Franchises

Network enables contextual advertising and re-targeting for multi-location brands.

yodleYodle has launched a display advertising network aimed at brand-name franchises, regional chains, and other multi-location businesses. The local marketing company has traditionally served small-to-medium-sized businesses with SEM and SEO products, but now branches out with display opportunities for clients.

Called “Yodle Display,” it is designed to enable companies to contextually target sites that have content related to their service. Display advertisers will also be able to re-target viewers who have previously visited their websites. New York-based Yodle says it uses an algorithm that tracks and optimizes ad placement based on leads.

Ideal Image Laser Hair Removal has been testing the platform for a dozen of its 65 shops since October, while moving firm Two Men and a Truck (200 locations) began trialing it last summer. Windows services company Tint World has also begun using the display network for its 14 locations. Their ads appear on content sites, search sites, directories like CitySearch and other online destinations, according to a spokesperson for Yodle.

“It’s our first display advertising offering,” the spokesperson told ClickZ. “We did it specifically for multi-location clients, as opposed to local clients which are our base for SEM and SEO.”

Yodle Display is also designed to address ad-based dilemmas inherent to multi-location businesses. Clients will be able to streamline concerns such as targeting dense regions of franchisee locations for the same franchisor account, directing leads to a specific franchisee, and keeping multiple billing parties organized. Additionally, the platform includes a centralized management and reporting system that franchisors can use to monitor and coordinate the display campaigns of each franchisee.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource