yodle

Yodle Debuts Targeted Display Ads for Local Franchises

  |  March 7, 2011   |  Comments

Network enables contextual advertising and re-targeting for multi-location brands.

yodleYodle has launched a display advertising network aimed at brand-name franchises, regional chains, and other multi-location businesses. The local marketing company has traditionally served small-to-medium-sized businesses with SEM and SEO products, but now branches out with display opportunities for clients.

Called "Yodle Display," it is designed to enable companies to contextually target sites that have content related to their service. Display advertisers will also be able to re-target viewers who have previously visited their websites. New York-based Yodle says it uses an algorithm that tracks and optimizes ad placement based on leads.

Ideal Image Laser Hair Removal has been testing the platform for a dozen of its 65 shops since October, while moving firm Two Men and a Truck (200 locations) began trialing it last summer. Windows services company Tint World has also begun using the display network for its 14 locations. Their ads appear on content sites, search sites, directories like CitySearch and other online destinations, according to a spokesperson for Yodle.

"It's our first display advertising offering," the spokesperson told ClickZ. "We did it specifically for multi-location clients, as opposed to local clients which are our base for SEM and SEO."

Yodle Display is also designed to address ad-based dilemmas inherent to multi-location businesses. Clients will be able to streamline concerns such as targeting dense regions of franchisee locations for the same franchisor account, directing leads to a specific franchisee, and keeping multiple billing parties organized. Additionally, the platform includes a centralized management and reporting system that franchisors can use to monitor and coordinate the display campaigns of each franchisee.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...