Google's mobile OS overtakes RIM's BlackBerry as most popular in the U.S.
Google's Android smartphone operating system is now the most prevalent in the U.S., having overtaken previous market leader RIM, according to data from comScore.
The measurement firm estimates the Android platform was running on an average of 31.2 percent of handsets in the three months ending January 31, compared with a 30.4 percent share for RIM's OS, and a 24.7 percent share of market for Apple's iOS.
Android's growth appears to have come largely at the expense of RIM's, which saw the reach of its OS dip 5.4 percentage points over the three-month period. Despite the launch of its Windows Phone 7 OS, Microsoft's market share also suffered, decreasing by 1.7 percentage points. Meanwhile, Apple's share remained relatively flat, growing its share by 0.1 percent, while Google's grew by a substantial 7.7 percentage points.
It's important to note, however, that this data reflects OS use on smartphone devices only, and does not include other connected devices such as tablets or the iPod Touch.
|Top Smartphone Platforms|
|Share of Smartphone Subscribers (%)|
|3-month average ended:|
|Oct. 31, 2010
||Jan. 31, 2011
||Percentage point change|
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.