Google's mobile OS overtakes RIM's BlackBerry as most popular in the U.S.
Google's Android smartphone operating system is now the most prevalent in the U.S., having overtaken previous market leader RIM, according to data from comScore.
The measurement firm estimates the Android platform was running on an average of 31.2 percent of handsets in the three months ending January 31, compared with a 30.4 percent share for RIM's OS, and a 24.7 percent share of market for Apple's iOS.
Android's growth appears to have come largely at the expense of RIM's, which saw the reach of its OS dip 5.4 percentage points over the three-month period. Despite the launch of its Windows Phone 7 OS, Microsoft's market share also suffered, decreasing by 1.7 percentage points. Meanwhile, Apple's share remained relatively flat, growing its share by 0.1 percent, while Google's grew by a substantial 7.7 percentage points.
It's important to note, however, that this data reflects OS use on smartphone devices only, and does not include other connected devices such as tablets or the iPod Touch.
|Top Smartphone Platforms|
|Share of Smartphone Subscribers (%)|
|3-month average ended:|
|Oct. 31, 2010
||Jan. 31, 2011
||Percentage point change|
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT