Adaline Lau

A U.S. DSP Seeks Its Fortunes in Asia

  |  March 10, 2011   |  Comments

Simpli.fi, a demand side platform (DSP) headquartered in Texas, has expanded its operations to China. The company's product allows marketers to bid online ads in real-time.

Don Epperson, executive chairman at Simpli.fi, said the platform will enable advertisers and their agencies to bid on billions of display ad placements per month from thousands of China-based sites and hundreds of thousands of U.S. based sites accessed daily by people in China.

He declined to name individual advertisers but said the DSP works with global brands, search engines, e-commerce sites and direct response marketers across industries.

These advertisers will use the platform to buy targeted niche ad space in high volume, which Simpli.fi will charge on a percentage of ad spend.

Simpli.fi launched its platform to the US/Canada market in October 2010 and in Asia this month. Its China debut will be followed by India, Southeast Asia and Australia in the coming weeks. The DSP intends to launch in Europe in Q3 this year.

Display advertising in North America has begun to shift toward buying audiences rather than media properties. While there is huge potential in China (Magna Global forecasts Internet ad spending will reach $10.5 billion by 2016), display ad technologies are relatively nascent.

Continue reading on ClickZ Asia.

ClickZ Live Vancouver | July 18, 2013 Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...