Home  › Social › Social Media
amex

AmEx And Starbucks Get 'Special' on Foursquare

  |  March 10, 2011   |  Comments

Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.

amexTwo high-profile brands launched initiatives today on Foursquare. American Express will give card members a $5 credit when they check in and make a purchase at any of 60 South By Southwest venues in Austin, Texas from March 11 through the 15th.

The campaign is running on the geo-social brand's revamped "Specials" platform for businesses. The platform includes playfully named rewards offers, such as "Swarm Specials," "Friends Specials," "Flash Specials," "Newbie Specials," "Check-in Specials," "Loyalty Specials," and "Mayor Specials."

To participate in AmEx's special, SXSW goers will need to link their Foursquare and AmEx accounts at a dedicated website. When they check in and see the venue's AmEx discount special, they must tap "Load to Card" on the geo-social smart phone app before their credit card is swiped for payment. According to New York-based AmEx, the user's account will be credited in less than 5 days. The $5 credits are available for personal accounts, but not corporate ones.

When users check in at their first participating Austin restaurant or bar, AmEx will donate $1 to a local music-and-youth nonprofit called Grounded in Music. The company has capped contributions at $20,000.

The Foursquare effort underscores how the 160-year-old brand has targeted the youth market via social media channels. Initiatives have included an iTunes giveaway on its Facebook page and a Vevo sponsorship of five live-streamed performances by artists like Arcade Fire and John Legend in a series dubbed "Unstaged: An Original Series from American Express."

starbucks-new-logoStarbucks Raises Stakes on Foursquare With $40 Gift Cards

Like some people who have recently hit 40, Starbucks is turning to Foursquare to look cool. The coffee retail giant is celebrating the big birthday, which happened Tuesday, by randomly awarding $40 gift cards to check-ins on the geo-social platform.

The promotion, running until midnight Pacific Standard Time, awards 500 gift cards to a subset of those who unlock a "Tribute Badge" at participating Starbucks locations. Oddly, consumers can also enter to win one of the cards by e-mailing a message with the subject line "Starbucks Foursquare Entry Submission" to foursquare@starbucks.com. Winners will be drawn March 16.

The Foursquare effort is part of a larger marketing campaign for new product lines like "Starbucks Tribute Blend" coffee, as well as introducing the brand's new logo (see image).

The lucrative $40 reward ups the ante for the brand's Foursquare incentives. In a promotion last July, Starbucks offered Foursquare "mayors" (people with the most check-ins at one store location) only $1 off their orders.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...