Home  › Marketing › Strategies

Leo Burnett Inflates Digital Capabilities With Airlock Acquisition

  |  March 10, 2011   |  Comments

London-based creative agency will become part of the Leo Burnett Group in the U.K.

Publicis Groupe has acquired London-based digital agency Airlock for an undisclosed sum, and will house it under its Leo Burnett Group in the U.K. to help further bolster its digital assets there.

Airlock provides a range of digital services including Web design, digital brand strategy, social media, and online advertising, for clients such as BBC, NBC Universal, and Wrangler.

Following the acquisition the agency will retain its brand and 16 staff, as well as its current leadership. Will Lebens, managing director; Charlie Martin, creative director, Joseph Denne, technical director; and Chris Mair, strategy director will report directly to Leo Burnett Group's chief digital officer, Marc Giusti. The addition of Airlock's staff brings the number of digital specialists within the group to more than 85, Publicis said.

The purchase represents the second digital acquisition for Leo Burnett in 2011, following the addition of social media-focused agency Holler in February. Publicis says it aims to increase the percentage of revenue accrued through digital channels to 35 percent by 2014. At present it accounts for 28 percent, it said.

According to Airlock Managing Director Lebens, the agency was approached by numerous potential buyers prior to accepting the Publicis offer. "This move gives our people access to an amazing array of clients, to deliver creativity, innovation and technology on a much larger scale," he commented in a press release.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...