Home  › Marketing › Strategies

Leo Burnett Inflates Digital Capabilities With Airlock Acquisition

  |  March 10, 2011   |  Comments

London-based creative agency will become part of the Leo Burnett Group in the U.K.

Publicis Groupe has acquired London-based digital agency Airlock for an undisclosed sum, and will house it under its Leo Burnett Group in the U.K. to help further bolster its digital assets there.

Airlock provides a range of digital services including Web design, digital brand strategy, social media, and online advertising, for clients such as BBC, NBC Universal, and Wrangler.

Following the acquisition the agency will retain its brand and 16 staff, as well as its current leadership. Will Lebens, managing director; Charlie Martin, creative director, Joseph Denne, technical director; and Chris Mair, strategy director will report directly to Leo Burnett Group's chief digital officer, Marc Giusti. The addition of Airlock's staff brings the number of digital specialists within the group to more than 85, Publicis said.

The purchase represents the second digital acquisition for Leo Burnett in 2011, following the addition of social media-focused agency Holler in February. Publicis says it aims to increase the percentage of revenue accrued through digital channels to 35 percent by 2014. At present it accounts for 28 percent, it said.

According to Airlock Managing Director Lebens, the agency was approached by numerous potential buyers prior to accepting the Publicis offer. "This move gives our people access to an amazing array of clients, to deliver creativity, innovation and technology on a much larger scale," he commented in a press release.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...