Home  › Marketing › Strategies
eastman

SXSWi Video: JWT's David Eastman

  |  March 11, 2011   |  Comments

CEO of legendary agency takes in the scene in Austin, Texas.

Austin, Texas -- Since premiering in 1999, South By Southwest Interactive has become a must-attend event for many tech and marketing professionals. Ad agencies this year have certainly taken notice, sending scores of reps to observe keynote speeches, discussion panels, conference halls, and sponsored parties. And all the species in the digital ecosystem are present, including CEOs, CMOs, creative directors, and the IT pros who provide the backbone for ad campaigns.

Illustrating the degree to which SXSWi has become an "it" event in the marketing world is David Eastman, CEO of 146-year-old agency JWT North America, who will sit on a "Brand Journalism" panel on Saturday. Eastman, who also holds the title worldwide digital director, has led an effort for JWT client Microsoft to create a so-called social media geek squad. The Microsoft initiative is designed to promote new products, correct spreading misconceptions, and generally put out emerging fires throughout the blogosphere.

In the below video interview, shot indoors to escape the roar of the crowd, Eastman takes in the SXSW scene and defines "Brand Journalism."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...