Home  › Marketing › Strategies
eastman

SXSWi Video: JWT's David Eastman

  |  March 11, 2011   |  Comments

CEO of legendary agency takes in the scene in Austin, Texas.

Austin, Texas -- Since premiering in 1999, South By Southwest Interactive has become a must-attend event for many tech and marketing professionals. Ad agencies this year have certainly taken notice, sending scores of reps to observe keynote speeches, discussion panels, conference halls, and sponsored parties. And all the species in the digital ecosystem are present, including CEOs, CMOs, creative directors, and the IT pros who provide the backbone for ad campaigns.

Illustrating the degree to which SXSWi has become an "it" event in the marketing world is David Eastman, CEO of 146-year-old agency JWT North America, who will sit on a "Brand Journalism" panel on Saturday. Eastman, who also holds the title worldwide digital director, has led an effort for JWT client Microsoft to create a so-called social media geek squad. The Microsoft initiative is designed to promote new products, correct spreading misconceptions, and generally put out emerging fires throughout the blogosphere.

In the below video interview, shot indoors to escape the roar of the crowd, Eastman takes in the SXSW scene and defines "Brand Journalism."

Tags:

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...