Biz development director talks about local business features and Big Boi.
Austin, Texas-- Foursquare's history with South By Southwest Interactive is well known. The geo-social firm created a stir by launching its platform at this conference in 2009, and then it brought in a whopping 100,000 new users with game activities - real-life ones - around the SXSWi premises last year.
But being a golden child will only warrant a footnote in the digital marketing history books if Foursquare ultimately fails to monetize. That's why we called upon Eric Friedman, the company's director of business development, to get his insights on what marketers need to know about Foursquare's new app.
Friedman also gives the scoop on what his team has in store for SXSWi 2011 - including a concert by rapper Big Boi - in this video:
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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