Biz development director talks about local business features and Big Boi.
Austin, Texas-- Foursquare's history with South By Southwest Interactive is well known. The geo-social firm created a stir by launching its platform at this conference in 2009, and then it brought in a whopping 100,000 new users with game activities - real-life ones - around the SXSWi premises last year.
But being a golden child will only warrant a footnote in the digital marketing history books if Foursquare ultimately fails to monetize. That's why we called upon Eric Friedman, the company's director of business development, to get his insights on what marketers need to know about Foursquare's new app.
Friedman also gives the scoop on what his team has in store for SXSWi 2011 - including a concert by rapper Big Boi - in this video:
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT