Home  › Social › Social Commerce
google-offers

Google Launches Geo-Social 'Offers' at SXSWi

  |  March 14, 2011   |  Comments

Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX.

google-offersAustin, Texas -- Google's "Offers" initiative went live on March 10, creating a geo-social platform that lets restaurants and shops create discounts and other rewards to consumers who check in. The Mountain View, CA-based company blogged the announcement the day before South By Southwest Interactive kicked off.

While the search giant apparently didn't want to create a huge stir with the move during SXSWi, the first 60 retail establishments to participate in the program are in Austin, TX. An example: A trio of Bird's Barbershop locations are offering $3 off a men's haircut and $5 for women. And Austin Land and Cattle is rewarding check-ins with a complimentary burger, pork sandwich, or "frito pie" with the purchase of two beverages.

Android users have been able to check in via Google Latitude since Feb. 1. So during the last six weeks, industry watchers have been anticipating "Offers," which because of its geo-social nature has more in common with Foursquare's "Specials" platform than it does daily deals sites like Groupon and LivingSocial.

Meanwhile, Bloomberg News is reporting that Facebook is developing a Groupon-inspired feature that lets businesses offer specials. Launch cities include San Francisco, San Diego, Dallas, Atlanta, and Austin, TX. The feature will be part of Facebook's existing "Deals" program, which allows businesses to pitch specials to users in a self-service fashion. Now, according to Bloomberg, Facebook's sales staff will work more closely with businesses.

"Local businesses will be able to sign up to use this feature soon, and people will be able to find Deals in the coming weeks," the Palo Alto, CA-based company said in a statement, according to the report.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...