Home  › Marketing › CPG
shiv-singh-2

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

  |  March 15, 2011   |  Comments

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.

Austin, Texas -- Pepsi's "Refresh Everything" social campaign has certainly caught the attention of marketers and consumers in the last two years. But hiring social media strategist Shiv Singh away from digital shop Razorfish in mid-2010 was another clear signal that the beverages/snacks company was serious about interactive marketing.

Since his arrival as head of digital for PepsiCo Beverages North America, the company's digital activity has been on the upswing, with an emphasis on mobile. Singh and his team have worked with Foursquare and Stickybits in the geo-social realm, while partnering with Facebook to insert the "like" button into display ads across publisher networks.

In the video interview below, shot in slightly windy conditions in the "Pepsi Max Lot" near the SXSWi convention center, Singh riffs on what his firm has been able to accomplish while offering predictions for the future:

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...