Another month of search share growth helps Bing eat away slowly at Google's lead.
Microsoft's Bing engine continued to grow its U.S. market share in February, according to data from comScore.
The engine has consistently grown its share of searches over the past six months, reaching a 13.6 percent market share in February compared with 11.2 percent of searches in September. Meanwhile, market leader Google has seen its own share of searches dip in that period, from 66.1 percent in September to 65.4 percent in February.
Microsoft's search alliance partner Yahoo has seen its own share remain relatively flat over that time period, dipping slightly from 16.7 percent of searches in September to 16.1 percent in February.
|Explicit Core Share* of U.S. Searches Among Leading Providers, Showing Six Month Sept 2010-Feb 2011 Comparison and Month-Over-Month Comparison|
|Share of Searches (%)|
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2011|
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015