Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.
Austin, Texas -- Dozens of marketing and tech pros stampeded across Trinity, Bravos, and San Jacinto Streets here on a windy Sunday, some dodging traffic in a devil-may-care run towards free roundtrip plane tickets from Southwest Airlines. The contest participants were charged with being one of the first ten people to arrive in Loopt's dedicated parking lot space to get the reward. Upon arrival, the sprinters huffed and puffed, as they thumbed around on their smartphones and checked into the Loopt app.
Ten lucky winners got their free tickets and cheered loudly in an unusual scene that had young Hollywood star Michael Sera momentarily taking notice as he walked by. If Sera thought the whole thing was a little over the top, he was probably right.
But Southwest's promotion underscored a brand that's been willing to take creative chances with social media during the last 15 months or so.
In the below video, ClickZ speaks with Southwest's Alice Wilson, associate social media manager, and Brooks Thomas, spokesperson. We also check in with one of the winners of the geo-social spectacle:
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT