SXSWi Video: Southwest Contest Gets Attendees Sprinting

  |  March 15, 2011   |  Comments

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.

Austin, Texas -- Dozens of marketing and tech pros stampeded across Trinity, Bravos, and San Jacinto Streets here on a windy Sunday, some dodging traffic in a devil-may-care run towards free roundtrip plane tickets from Southwest Airlines. The contest participants were charged with being one of the first ten people to arrive in Loopt's dedicated parking lot space to get the reward. Upon arrival, the sprinters huffed and puffed, as they thumbed around on their smartphones and checked into the Loopt app.

Ten lucky winners got their free tickets and cheered loudly in an unusual scene that had young Hollywood star Michael Sera momentarily taking notice as he walked by. If Sera thought the whole thing was a little over the top, he was probably right.

But Southwest's promotion underscored a brand that's been willing to take creative chances with social media during the last 15 months or so.

In the below video, ClickZ speaks with Southwest's Alice Wilson, associate social media manager, and Brooks Thomas, spokesperson. We also check in with one of the winners of the geo-social spectacle:


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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