southwest

SXSWi Video: Southwest Contest Gets Attendees Sprinting

  |  March 15, 2011   |  Comments

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.

Austin, Texas -- Dozens of marketing and tech pros stampeded across Trinity, Bravos, and San Jacinto Streets here on a windy Sunday, some dodging traffic in a devil-may-care run towards free roundtrip plane tickets from Southwest Airlines. The contest participants were charged with being one of the first ten people to arrive in Loopt's dedicated parking lot space to get the reward. Upon arrival, the sprinters huffed and puffed, as they thumbed around on their smartphones and checked into the Loopt app.

Ten lucky winners got their free tickets and cheered loudly in an unusual scene that had young Hollywood star Michael Sera momentarily taking notice as he walked by. If Sera thought the whole thing was a little over the top, he was probably right.

But Southwest's promotion underscored a brand that's been willing to take creative chances with social media during the last 15 months or so.

In the below video, ClickZ speaks with Southwest's Alice Wilson, associate social media manager, and Brooks Thomas, spokesperson. We also check in with one of the winners of the geo-social spectacle:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...