Home  › Media › Publishing
12d8581

Gannett Names New Chief to Front Digital Push

  |  March 16, 2011   |  Comments

ShortTail media founder and former CNN.com VP David Payne joins as chief digital officer.

12d8581Publishing and marketing services company Gannett has hired David Payne as SVP and chief digital officer, replacing Chris Saridakis who left the company 11 months ago.

Payne joins from ShortTail media, the video ad technology startup he co-founded in 2008, and will now oversee the publisher's digital assets including its websites and digital services companies such as rich media ad provider PointRoll and local retail division ShopLocal.

According to Gannett, its digital business has grown 44 percent over the past two years, reaching $1 billion in 2010, and representing 18 percent of its overall revenue. Payne is charged with driving further business growth through digital channels, as the company continues to focus more attention on non-traditional media.

Gannett's network of owned and operated newspaper, TV, and national Web sites currently reaches 52 million unique users on a monthly basis, or about 24 percent of the U.S. Internet audience, the company said. Payne implied it was that reach and scale that attracted him to the role, as well as its capacity for digital growth.

The company did not return requests for information on whether or not Payne would pursue further digital investments, following the acquisition of PointRoll in 2005, social media services firm Ripple6 in 2008, and ShopLocal shortly after.

Besides acquisitions, however, Gannett has also been building new digital marketing offerings in-house, having announced trials of a Groupon-style social commerce platform late last year. In his new role Payne will presumably oversee the development of that type of digital offering.

Prior to founding ShortTail media, Payne was SVP and general manager of CNN.com, as well as holding positions at Turner Sports and Entertainment Group.

He succeeds Chris Saridakis, Gannett's first chief digital officer, who left last year.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...