Home  › Social › Social Media
nytimesdigital

NYT Paywall Details: 20 Free Articles, Canada Launch Today

  |  March 17, 2011   |  Comments

Overages will be tolerated for readers clicking search and social media links.

Avid readers of the New York Times knew this day would come. The publisher has detailed its first mandatory digital subscriptions for voracious content consumers - available today in Canada and scheduled to roll out in the U.S. and globally on March 28.

As of those dates, visitors to the NYTimes.com website consuming more than 20 articles per month will be asked to pay for access. Subscription benefits are offered at several levels: $15 gets readers access to NYTimes.com plus a smartphone app; $20 gets access plus a tablet app; $35 provides full access to all digital platforms, including the site, smartphone app, and tablet app.

Like the Wall Street Journal before it, the New York Times has built some search and social permeability into its paywall plans. Readers arriving on article pages through links from search and social media will be given access even when they've surpassed their monthly reading limit.

The Times will impose a daily limit on search traffic from Google; users will be able to click through a maximum of five times a day. Bing and other engines meanwhile have no such restrictions. A spokesperson declined to comment on whether the Times has a specific arrangement with Bing.

"It’s an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform," Publisher Arthur Sulzberger said in a note on the site.

Other details of the Times paywall are as follows:

-Print subscribers retain full access to the site and all apps. E-reader editions for devices such as Kindle, Nook, and Sony Reader are not free to print subscribers.

-Access to the homepage and site index pages will remain free, as will classifieds and blog "fronts," or main pages.

-Canadian users only have one subscription option today. Others will be made available with the global rollout later this month.

-New subscribers will not pay full price. Unspecified promotions will be offered, and college students, faculty and school administrators will enjoy discounts.

-Readers will be notified via pop-up alerts when they are approaching their monthly limits.

-A full rundown of the subscription plans and related questions are available in the Times FAQ.

The Times bought a Twitter Promoted Trend to publicize its subscription plans. The paid placement didn't appear to go live until mid-morning, when the publisher first revealed details of its paywall.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...