Home  › Media › Video
funnyordie

Funny or Die Ads: No Joke [SXSWi Video]

  |  March 17, 2011   |  Comments

Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle.

Austin, Texas -- FunnyOrDie.com was the brainchild of an aspiring comedian named Michael Kvamme, and then famous laugh-master Will Ferrell got involved. Four years later, according to recent data from comScore, it has been getting around seven million unique viewers a month.

The Los Angeles-based web site has even partnered with cable powerhouse HBO, which runs “Funny or Die Presents” episodes as part of its regular TV programming. And Hollywood stars like Lindsay Lohan, Jerry Seinfeld, and Patrick Stewart have made guest appearances.

With all of that going for it, brand advertisers like K-Swiss have naturally gotten on board. On Monday evening, ClickZ spoke with Marketing VP Patrick Starzan outside The Highball during SXSWi and learned what brands have been requesting from his site.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...