Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle.
Austin, Texas -- FunnyOrDie.com was the brainchild of an aspiring comedian named Michael Kvamme, and then famous laugh-master Will Ferrell got involved. Four years later, according to recent data from comScore, it has been getting around seven million unique viewers a month.
The Los Angeles-based web site has even partnered with cable powerhouse HBO, which runs “Funny or Die Presents” episodes as part of its regular TV programming. And Hollywood stars like Lindsay Lohan, Jerry Seinfeld, and Patrick Stewart have made guest appearances.
With all of that going for it, brand advertisers like K-Swiss have naturally gotten on board. On Monday evening, ClickZ spoke with Marketing VP Patrick Starzan outside The Highball during SXSWi and learned what brands have been requesting from his site.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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