Home  › Social › Social Media
ellwood-gowalla

Gowalla on Geo-Social Marketing [SXSWi Video]

  |  March 17, 2011   |  Comments

Biz director talks about branding and sales via his firm’s geo-social platform.

Austin, Texas -- Gowalla business development director Andy Ellwood came to the geo-social firm about a year ago after working in high-end sales in the aviation industry. Since then, he’s led a team that’s trying to make the platform’s monetization strategy take flight, as Google and Facebook zero in on the marketing medium and Foursquare continues to get a lot of attention.

Among other marketing opportunities on Gowalla, local businesses can offer discounts when consumers check in. Designed to give the geo-social experience more color, such venues can also work with the Austin, TX-based company to offer rewards via custom badges.

Ellwood spoke with ClickZ on Tuesday at South By Southwest Interactive about a variety of things, including the local tech community, how his marketing platform has changed, and what ad agencies should say to brand clients when discussing geo-social.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...