Austin, Texas -- Gowalla business development director Andy Ellwood came to the geo-social firm about a year ago after working in high-end sales in the aviation industry. Since then, he’s led a team that’s trying to make the platform’s monetization strategy take flight, as Google and Facebook zero in on the marketing medium and Foursquare continues to get a lot of attention.
Among other marketing opportunities on Gowalla, local businesses can offer discounts when consumers check in. Designed to give the geo-social experience more color, such venues can also work with the Austin, TX-based company to offer rewards via custom badges.
Ellwood spoke with ClickZ on Tuesday at South By Southwest Interactive about a variety of things, including the local tech community, how his marketing platform has changed, and what ad agencies should say to brand clients when discussing geo-social.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
December 12, 2013
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