Home  › Social › Social Media
ellwood-gowalla

Gowalla on Geo-Social Marketing [SXSWi Video]

  |  March 17, 2011   |  Comments

Biz director talks about branding and sales via his firm’s geo-social platform.

Austin, Texas -- Gowalla business development director Andy Ellwood came to the geo-social firm about a year ago after working in high-end sales in the aviation industry. Since then, he’s led a team that’s trying to make the platform’s monetization strategy take flight, as Google and Facebook zero in on the marketing medium and Foursquare continues to get a lot of attention.

Among other marketing opportunities on Gowalla, local businesses can offer discounts when consumers check in. Designed to give the geo-social experience more color, such venues can also work with the Austin, TX-based company to offer rewards via custom badges.

Ellwood spoke with ClickZ on Tuesday at South By Southwest Interactive about a variety of things, including the local tech community, how his marketing platform has changed, and what ad agencies should say to brand clients when discussing geo-social.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...