Verizon iPhones are building ad share, according to Millennial Media.
In the two weeks following its introduction, iPhones on the Verizon network accounted for around 5 percent of ad impressions served to the device, according to data from Millennial Media.
Growing steadily since the launch of the Verizon handset on February 10, the company reported a 4.5 percent portion of ad impressions were served to it on February 24. The iPhone is only currently available from two U.S. providers, indicating devices on the AT&T network must therefore have accounted for the remaining 95.5 percent of impressions that day.
Given that the majority of advertisers target by application or website, rather than by carrier, the data gives an insight into Verizon's early sales of the Apple device, suggesting around 5 percent of U.S. iPhones could be currently running on the Verizon network.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT