Home  › Stats

Verizon iPhone Builds Ad Share

  |  March 18, 2011   |  Comments

Verizon iPhones are building ad share, according to Millennial Media.

In the two weeks following its introduction, iPhones on the Verizon network accounted for around 5 percent of ad impressions served to the device, according to data from Millennial Media.

Growing steadily since the launch of the Verizon handset on February 10, the company reported a 4.5 percent portion of ad impressions were served to it on February 24. The iPhone is only currently available from two U.S. providers, indicating devices on the AT&T network must therefore have accounted for the remaining 95.5 percent of impressions that day.

Given that the majority of advertisers target by application or website, rather than by carrier, the data gives an insight into Verizon's early sales of the Apple device, suggesting around 5 percent of U.S. iPhones could be currently running on the Verizon network.



Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.