Burger King and Crispin Porter + Bogusky are parting ways, ending an agency-client relationship that produced some of the more celebrated interactive campaigns.
Over seven years, CP+B's digital output for the burger giant included "Subservient Chicken," "Whopper Sacrifice," "Sith Sense" and BK-branded Xbox titles that were sold cheaply in the chain's restaurants.
The companies issued this joint statement:
"Burger King Corp. and Crispin Porter + Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future."
While neither company would comment on the reasons for their parting, Burger King has experienced some tumult in its marketing organization. Last month saw the exit of Chief Marketing Officer Natalia Franco, who had been in place less than a year.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT