One high-end e-commerce brand purchases another, as daily deals niche keeps bubbling.
Gilt Groupe, a high-end fashion daily deals brand, has purchased home décor e-commerce company Decorati. The acquisition underscores the burgeoning daily deals niche, while accenting Gilt's designs on expanding the merchandise available on its members-only site.
San Francisco-based Decorati offers product categories including furniture, fabrics/wallpaper, kitchen/bath, paint, lighting, and outdoor. The company's marketplace-styled site facilitates sales between upscale consumers and designer product sellers with items often imported from around the globe.
It is not Gilt's first foray into the home category. The company says it has been offering about 30 sales per week from around 400 brands, which include names like Jonathan Adler, Stark, and Mitchell Gold + Bob Williams.
Gilt plans to launch a broader home category business later this year now that Decorati is on board, according to the New York-based company. The offering "will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer," it said in a prepared release.
Specifics about the purchase were not disclosed.
But such investments by daily deals players could be ripe for a healthy return. According to a report by BIA/Kelsay, the niche will be a $4 billion industry by 2015. In 2010, BIA/Kelsey found daily deals services captured $873 million. If correct, its projections indicate a 35 percent compound growth rate during the next four years.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT