Home  › Social › Social Media
facebook-icon3333

Will Facebook Ads Soon Reflect 'What's On Your Mind?'

  |  March 23, 2011   |  Comments

Around 1 percent of users will see promos based on status updates and wall posts.

Facebook is testing ads targeted in real-time based on users' status updates ("What's on your mind?") and wall posts. Theoretically, a user who posts near the end of his workday that "It's Miller time" could immediately be served a promotion from MillerCoors or another beer company.

AdAge.com first reported the development, and Facebook confirmed the test to ClickZ on Wednesday. [UPDATE: Peter Gould has posted screenshots from the targeting test on the Epiphany Solutions blog.]

Annie Ta, spokesperson for the Palo Alto, CA-based company, said, "Advertising on Facebook is more relevant for people because they have explicitly stated their interest in things. We are currently testing a feature that simply helps surface relevant advertising more quickly. This test only involves wall posts and status updates, not chat conversations. And the test is only out to less than 1% of Facebook users."

It's unclear at what speed the so-called real-time ads are appearing. The social site has for some time let marketers target Facebook users contextually based on their status updates and wall posts, but those ads have been delivered on a delay.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...