Home  › Marketing › Strategies
bossertrga

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

  |  March 25, 2011   |  Comments

Lowe & Partners tapped Huge as its preferred digital partner for Unilever.

Lowe & Partners tapped Huge as its preferred digital partner for Unilever. The agencies will work together on Unilever brands worldwide, beginning with household cleaning brands Cif and Sunlight in Europe, the Middle East and Africa, Latin America, and Asia.

Huge CEO Aaron Shapiro said an overall increase in Unilever's social media presence is in the works.  Last year, Unilever CMO Keith Weed said the company aims to double its digital budget this year.  In some countries, teh shift could mean interactive channels will command 25 to 30 percent of spending.

bossertrgaR/GA New York hired Thomas Bossert (pictured) as group director/executive creatiev director. He is charged with establishing creative vision for R/GA's brand development group, working with Jennifer Meyers, from Interbrand.  He joins from 4 Corners Design, which he founded in 2004.

Havas Digital named Andrew Altersohn president, Havas Digital North America.  Altersohn, former executive leadership team member of Publicis Modem USA, will seek to drive strategic growth and developing unique and diverse digital product offerings for clients.

CNBC added three regional sales directors in its digital and mobile ad unit. Rik Gates, formerly senior regional manager of Forbes.com, was appointed Eastern sales director.  Brian Hickey, former Chicago account manager for CNNMoney.com, became Midwest sales director.  And Bob Maund, from INXPO, was named West Coast sales director.  The appointments follow considerable digital growth at CNBC Digital.  In February, CNBC.com had a record of 6.8 million visitors, according to comScore, while CNBC's Real-Time iPhone App reached a record of 47 million page views.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...