Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

Lowe & Partners tapped Huge as its preferred digital partner for Unilever.

Lowe & Partners tapped Huge as its preferred digital partner for Unilever. The agencies will work together on Unilever brands worldwide, beginning with household cleaning brands Cif and Sunlight in Europe, the Middle East and Africa, Latin America, and Asia.

Huge CEO Aaron Shapiro said an overall increase in Unilever’s social media presence is in the works.  Last year, Unilever CMO Keith Weed said the company aims to double its digital budget this year.  In some countries, teh shift could mean interactive channels will command 25 to 30 percent of spending.

bossertrgaR/GA New York hired Thomas Bossert (pictured) as group director/executive creatiev director. He is charged with establishing creative vision for R/GA’s brand development group, working with Jennifer Meyers, from Interbrand.  He joins from 4 Corners Design, which he founded in 2004.

Havas Digital named Andrew Altersohn president, Havas Digital North America.  Altersohn, former executive leadership team member of Publicis Modem USA, will seek to drive strategic growth and developing unique and diverse digital product offerings for clients.

CNBC added three regional sales directors in its digital and mobile ad unit. Rik Gates, formerly senior regional manager of Forbes.com, was appointed Eastern sales director.  Brian Hickey, former Chicago account manager for CNNMoney.com, became Midwest sales director.  And Bob Maund, from INXPO, was named West Coast sales director.  The appointments follow considerable digital growth at CNBC Digital.  In February, CNBC.com had a record of 6.8 million visitors, according to comScore, while CNBC’s Real-Time iPhone App reached a record of 47 million page views.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource