Home  › Marketing › Strategies
bossertrga

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

  |  March 25, 2011   |  Comments

Lowe & Partners tapped Huge as its preferred digital partner for Unilever.

Lowe & Partners tapped Huge as its preferred digital partner for Unilever. The agencies will work together on Unilever brands worldwide, beginning with household cleaning brands Cif and Sunlight in Europe, the Middle East and Africa, Latin America, and Asia.

Huge CEO Aaron Shapiro said an overall increase in Unilever's social media presence is in the works.  Last year, Unilever CMO Keith Weed said the company aims to double its digital budget this year.  In some countries, teh shift could mean interactive channels will command 25 to 30 percent of spending.

bossertrgaR/GA New York hired Thomas Bossert (pictured) as group director/executive creatiev director. He is charged with establishing creative vision for R/GA's brand development group, working with Jennifer Meyers, from Interbrand.  He joins from 4 Corners Design, which he founded in 2004.

Havas Digital named Andrew Altersohn president, Havas Digital North America.  Altersohn, former executive leadership team member of Publicis Modem USA, will seek to drive strategic growth and developing unique and diverse digital product offerings for clients.

CNBC added three regional sales directors in its digital and mobile ad unit. Rik Gates, formerly senior regional manager of Forbes.com, was appointed Eastern sales director.  Brian Hickey, former Chicago account manager for CNNMoney.com, became Midwest sales director.  And Bob Maund, from INXPO, was named West Coast sales director.  The appointments follow considerable digital growth at CNBC Digital.  In February, CNBC.com had a record of 6.8 million visitors, according to comScore, while CNBC's Real-Time iPhone App reached a record of 47 million page views.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...