paparo

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

  |  March 28, 2011   |  Comments

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.

paparoMicrosoft-backed demand-side platform AppNexus has hired Ari Paparo, a former Google exec and display ad pioneer. Paparo most recently served a nine-month stint with embattled researcher Nielsen, prior to which he put in many years developing DoubleClick's ad management tools - including its ad exchange.

During that stretch with DoubleClick and Google he would have worked closely with Michael Rubenstein, president of AppNexus, who was the first head of North America sales for the DoubleClick ad exchange. Paparo starts today with the title senior VP of product.

Microsoft, eBay, and Collective Media are among those using AppNexus to support online media buying activities. Microsoft made a $50 million investment in the company late last year, and as part of the deal put AppNexus technology at the heart of its ad exchange ambitions.

Paparo's short stint with Nielsen coincided with a particularly tough period for the researcher, which last year admitted a flaw in its measurement system had led it to undercount traffic on many websites. Nielsen has also had to correct its methodology for measuring online ad spend, a spokesperson disclosed more recently.

"What's exciting about AppNexus is how many directions it can go and how much its customers are looking to it to lead the way in terms of technology," Paparo told Click. "The team has built a scalable platform that is extensible to [mobile and video]."

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...