Home  › Social › Social Media
Christopher Heine

Kraft to Put Tweet in TV Ad Tonight

  |  March 28, 2011   |  Comments

mac-cheesetvKraft Foods will select five tweets about macaroni and cheese today and plug one of them into a cable TV spot tonight. The ad will run during TBS's late-night talk shows "Conan" and "Lopez Tonight."

With the help of agency Crispin Porter + Bogusky, a total of five commercials will be produced in the next several hours. The four that don't appear on TBS will be shown on Kraft's Facebook page for its "Macaroni & Cheese" product line. Kraft is calling the initiative "Mac & Cheese TV."

Noelle O'Mara, senior brand manager for Kraft Macaroni & Cheese, told ClickZ via email, "The tweets need to mention macaroni & cheese, and we are selecting the ones we feel will make the most interesting and entertaining TV commercials."

Chicago-based Kraft announced the campaign on the brand's Facebook page around noon EST today. The initiative follows a "Mac & Jinx" effort by the brand on Twitter that was also designed by Boulder, CO-based Crispin Porter + Bogusky.

SES OnlineIntroducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
    • Quality Assurance Engineer
      Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is seeking a qualified candidate for...
    • Account Manager`
      Account Manager` (Incisive Events) - Hong Kong   Incisive Media is one of the world's fastest growing business-to-business information...