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GetGlue Adds Sporting Event Check-Ins

  |  March 29, 2011   |  Comments

Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events.

Sports fans and location-based junkies will be pleased to know that entertainment check-in platform GetGlue has added the ability to check in to sporting events as well as to broadcast their locations via Foursquare.

GetGlue also announced a number of sports partners - including networks and teams - that will offer rewards for check-ins to games or events.

getglue-sportsAs of noon PST on Tuesday, GetGlue users can share what games they are watching or attending, just as they would for TV shows, movies or books. By checking in repeatedly to their favorite sport, team or event, users can become Fans and Superfans as well as earn stickers and become Gurus.

GetGlue's new partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, the San Antonio Spurs, FOX Sports for MLB and NASCAR events, HBO Sports, Showtime Sports, NFL Network, Speed, FOX Soccer channel, FOX College Sports, Fuel TV and the Big Ten Network.

While the Turner Sports partnership comes a bit late for fans to capitalize on the NCAA tourney – the Final Four airs April 2 and 4 on CBS – CEO Alex Iskold says the announcement comes now because, "This is a big launch for us and we needed to get all the bits in place."

He declined to comment on whether GetGlue has a partnership in place with CBS for the Final Four, but notes the NHL and NBA playoffs are fast approaching in April.

While the league-leading Spurs are the only NBA team to offer GetGlue users rewards as of the launch, fans of any pro basketball team can still use GetGlue to check in to games, whether they are watching on TV, in a bar or at the game itself.

And, hinting that future partnerships will follow, Iskold adds, "I am anticipating a bigger follow-up on basketball."

The same is true of college sports fans outside of the Big Ten conference – they, too, can check in to the games of whatever schools they support, they just won't earn rewards for those check-ins yet.

"Users have been asking us to add check-ins for all different kinds of content, but sports is the number one thing requested," Iskold says. "So we're putting it out there prominently as a button on the home screen."

The added Foursquare integration also enables users to check in to content at specific locations – something GetGlue describes as "meaningful and convenient."

That's in part because check-ins are posted to both GetGlue and Foursquare simultaneously, enabling users to tell their friends what they are doing and earning rewards and points in both networks.

Iskold says it also enables new use cases – such as a specific movie at a specific theater – which makes the content more interesting.

"Content is more important than location a lot of times," Iskold adds.

In addition, GetGlue has also updated its iPhone app and website, including prominently featuring the check-in unit on the home screen.

GetGlue has 900,000 registered users.

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In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

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