Home  › Social › Social Media
screen-shot-2011-03-30-at-5

Google's '+1' Lets Users Recommend Ads and Content

  |  March 30, 2011   |  Comments

Search giant follows Facebook's lead, allows users to recommend content and ads with "+1" button.

screen-shot-2011-03-30-at-5

Google launched "+1" today, a feature that allows users to recommend web content and ads to others in a similar manner to Facebook's Like button. The +1 button will appear alongside search results and website content, and users' interactions with it may be employed to target future ads and content to them, the company said.

In addition to search results, the button will appear alongside AdWords ads, though the number of recommendations an ad receives will not be used to inform quality score or ad placement.

To make recommendations, users must be signed into a Google account, through which their endorsements will be shared with other users connected with that account. Their Google chat buddies would be one possible example. In a blog post published today, the company said it "may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible."

The first time a user clicks the +1 button they're given the option whether or not to grant Google permission to use that behavioral information "to personalize content and ads across the web." To date, Google says it has not used search behavior to target ads across its network, but this introduction represents a step closer to doing so, making use of users' post-search behavior but not specific search terms.

In a separate post on Google's AdWords blog, the company suggested the button would also aid advertisers gain more quality traffic. "We expect that personalized annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they'll end up on your site… Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better," the post read.

The feature will be slowly rolled out across Google's search properties, starting with Google.com. It will also begin appearing alongside other content on other Google properties within weeks, the company said, suggesting integrations with sites such as YouTube are in the works.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...