State Farm has launched a Facebook page aimed at engaging the Latino demographic. The page went live on March 15, while the insurance brand's social media team has been authoring a mix of Spanish and English-language posts.
Here are two music-minded examples from the 28 Facebook threads started by the Bloomington, IL-based company so far:
Latin singer and composer Gustavo Galindo spent the day teaching students about teen driver safety at DeWitt High School in New York. This was the first "Celebrity Music Teacher for a Day", a multi-city program created by State Farm in conjunction with the Latin Billboard Award concert series. Check it out!
(Vía Premios Billboard-Telemundo) ¿Ya votaste por tu artista favorito a Premio Tu Mundo? ¿Qué estás esperando? Puedes votar cuantas veces quieras!! http://ow.ly/4sHSk
The latter post represents a partnership that State Farm has forged with both the Spanish-language cable channel Telemundo and the Latin Billboards music awards show. The insurance firm is encouraging Facebook users to visit Telemundo.com to enter a contest to win a trip for two to attend the Latin Billboards in Miami on April 28.
State Farm's "likers" can also employ a State Farm Facebook Latino app to enter to win three music downloads.
In an announcement today, Tim Van Hoof, State Farm director of marketing, cited 13.5 million Hispanics on Facebook as a key reason for launching the dedicated page on the social site. "Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," he said.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014