Appointment comes less than a week after longtime marketing chief Mich Matthews said she would leave.
Microsoft announced its new head of marketing today, Chris Capossela, less than a week after longtime executive Mich Matthews said she was leaving it. Capossela's technical title is SVP of the consumer channels and central marketing group, but he also assumes the more familiar position of chief marketing officer.
Matthews, a 22-year veteran of Microsoft, said she will vacate the role sometime this summer, leading many to believe the company would take its time finding a replacement. But Capossela had recently left his post as SVP of the Microsoft Business division, and was presumably available now. In a release, the company said the two would work together through the summer.
Microsoft has also taken the opportunity to merge the Consumer Channels and Central Marketing Group functions under a single leader, which brings its retail, mobile operator and distribution teams into one organization. Capossela will report to COO Kevin Turner.
Capossela has been with Microsoft for 20 years. In his most recent position he was responsible for marketing the Redmond, WA-based company's productivity products (Office, Exchange, Visio, etc.), which put him in charge of the launches for Office 2007 and 2010. Before that he'd served in a number of marketing and technical positions at Microsoft, including a stint as Bill Gates' "speech assistant."
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT