Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo.
After a string of highly visible sales gigs at Yahoo, AOL, and The Huffington Post, Greg Coleman has once more found a roost - this time at display ad retargeting specialist Criteo.
As president, Coleman will seek to drive expansion of Criteo's U.S. business through courtship of agencies and clients. (The firm is already strong in Europe, where it was founded and maintains headquarters.) At first glance, the job seems a departure for an exec whose most recent roles involved primarily brand advertising sales. But Coleman points out that he oversaw Yahoo's performance-based ad products including SmartAds and Yahoo Search. He's also served on Criteo's advisory board for nearly a year.
Coleman said his key challenge is to distinguish Criteo from the horde of startups operating in the optimized display space.
"In the U.S. there's so much noise around ad networks, [demand-side platforms], and trading desks," he told ClickZ. "My strategy is to get above the noise at very high level contacts at clients and agencies."
Coleman left Huffington Post under unusual terms in February when the company agreed to sell to AOL, where he briefly led sales last year but was pushed out when new CEO Tim Armstrong coaxed Google buddy Jeff Levick to lead monetization.
On a personal level, the ouster was far from disastrous. AOL bought out Coleman's three-year contract, and he took five months off before arriving at Huffington Post.
Returning to AOL when the sale went through was not an option, but this time he skipped the sabbatical and entertained offers - of which there was no shortage.
"I've never been the prettiest girl at the dance," he said. "All of a sudden I was."
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT